RapidTok

The 10 biggest shops on TikTok Shop USA right now.

We tracked real GMV, units sold and affiliate activity across TikTok Shop USA to see which shops are actually converting today.

Which 10 shops are generating the most revenue on TikTok Shop USA this month
Why one shop's single product added $6.5M in a month while others grew slowly
The categories and affiliate structures quietly making the most money
What this ranking means if you're deciding whether to sell direct or lean on affiliates

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DATA SNAPSHOT: 28 AUGUST 2026

Top 10 shops on TikTok Shop USA, dashboard overview

The Shops top 10, ranked by 30-day revenue.

TikTok Shop's biggest shops move just as fast as its biggest products: a single hero item can reshape a shop's revenue within weeks. We analyzed shop-level TikTok Shop data using RapidTok to identify the 10 shops showing the strongest sales activity in the US market right now.

The ranking below looks at GMV (gross merchandise value), units sold and typical price, a snapshot of what's actually converting across TikTok Shop USA as of August 28, 2026. All figures reflect a rolling 30-day period unless stated otherwise. This follows on from our broader look at the 10 best-selling products across all of TikTok Shop USA, this time at the shop level.

Methodology note

This isn't an official TikTok leaderboard, and shop rankings shift constantly. Treat it as a current snapshot of the shops generating the most activity in our dataset, not a permanent ranking. Full details in the methodology section at the end of this article.

TL;DR

The top 10 shops, ranked by revenue

Here's the top 10 shops on TikTok Shop USA right now, sorted by 30-day GMV. Full breakdown, including category, units sold and typical price, below.

#1Medicube

$18.4M

#2Shark Home

$16.0M

#3Dr Melaxin

$10.8M

#4Comfortr

$9.9M

#5Crocs US

$8.8M

#6Tarte Cosmetics

$8.5M

#7Halara

$8.0M

#8Based

$7.4M

#9Mellow Sleep

$6.8M

#10QVC

$6.7M

#1 · Health & Beauty

Medicube

Medicube USA is a giant on TikTok Shop, pulling in $18.4M in revenue, with its flagship products consistently ranking in the top 10 across the US. Revenue is down around 15% from last month, mostly due to the PDRN Pink Collagen Volume Multi Balm scaling back after previously hitting $5.1 million in revenue on its own.

It moved 638K units at a typical price of around $30, primarily creams, balms and serums. Around 40 products bring in over $100K a month each, and 4 bring in over $1M a month, giving Medicube a reliable spread of earnings across its portfolio. A top 10 affiliate here can make around $200K a month from shop sales, probably the most lucrative shop on this list for affiliates.

#2 · Home Appliances

Shark Home

Shark Home dominates the home appliance niche, pulling in $16.0M in revenue, with half of the top 10 home appliance products on TikTok Shop USA belonging to them. Month-on-month growth was a staggering 40% ($6.5M), driven mostly by a surge in late August around the Shark Matrix self-cleaning vacuum, which alone brought in $2.0 million in revenue.

It moved 68.7K units at a typical price of around $230, primarily vacuums and cleaners. Shark's sales trend tends to be more viral and volatile than other shops on this list, with 42.5% of all revenue coming from its top 3 affiliates.

Shark Home RapidTok dashboard screenshot

#3 · Health & Beauty

Dr Melaxin

Dr Melaxin sits as Medicube's closest competitor, and probably its biggest rival on US TikTok, with $10.8M in revenue. Month-on-month revenue was roughly flat, with the top 3 products bringing in just over a third of all revenue.

It moved 373K units at a typical price of around $29, primarily creams, balms and serums. Its top 10 affiliates are earning over $100K a month, making it just as lucrative as Medicube for creators.

Dr Melaxin RapidTok dashboard screenshot

#4 · Womenswear

Comfortr

Comfortr brought in $9.9M in revenue, up 20% month-on-month. Its top product, a throw priced around $95, has driven most of that growth, adding roughly $500K in revenue and landing in the top 10 products across all of TikTok Shop USA with $2.3 million in sales on its own.

233K items sold at a typical price of around $43. The throw is Comfortr's dominant seller right now, with its second-biggest product bringing in around a third of that, and it's a bit of an anomaly since Comfortr's big sellers tend to be womenswear rather than home goods.

#5 · Shoes & Footwear

Crocs US

Crocs pulled in $8.8M in revenue, with a low reliance on its top products and affiliates: revenue is spread across a wide range of products rather than concentrated in a few, reflecting its niche.

204K items sold at a typical price of around $42. Although revenue was marginally lower month-on-month, Crocs continues to dominate its category, more than doubling its nearest competitor, HeyDude. Its hottest product right now is a pair of adult fuzzy slippers, which has racked up over $500K in GMV over the last month.

#6 · Health & Beauty

Tarte Cosmetics

Tarte Cosmetics ranks 6th overall and 3rd in Health & Beauty, behind Medicube and Dr Melaxin, in what remains the dominant shoppable category on TikTok, with $8.5M in revenue, up 10% month-on-month.

242K items sold at a typical price of around $35. Its top 3 products have each netted just over $1M in revenue, with brush products performing especially well right now.

Tarte Cosmetics RapidTok dashboard screenshot

#7 · Sports & Outdoor / Womenswear

Halara

Halara brought in $8.0M in revenue across sports & outdoor and womenswear, moving 232K items at a typical price of around $35.

Its sculpting yoga pants are its strongest sellers right now, dominating its top 10 products by shop earnings.

#8 · Beauty & Personal Care (Men's)

Based

Based has had a relatively consistent revenue trend, growing 10% month-on-month to $7.4M, and is the dominant player in Health & Beauty for the male demographic.

253K items sold at a typical price of around $30. Based is also its own biggest affiliate, generating $620K of its $7.4M in revenue itself, more than triple its nearest affiliate. That makes it one of the top affiliate earners across TikTok Shop as well, a clear example of a shop using a hybrid approach: strong in-house content alongside an affiliate network for extra reach beyond its own following.

#9 · Sleep Essentials

Mellow Sleep

Mellow Sleep is the biggest shop in the sleep essentials niche, pulling in $6.8M in revenue. Its top product had a standout month, earning around $1.4 million in revenue on its own.

133K items sold at a typical price of around $51, primarily pillows, blankets and mattresses. Most of its items sit in the $25-40 range, but its top earner is actually a $95 comforter. @hannahbentley is Mellow's top affiliate, generating around three-quarters of all its affiliate revenue, and Mellow is also a strong affiliate for itself, producing content that drives large volumes of sales.

Mellow Sleep RapidTok dashboard screenshot

#10 · Diverse / Multi-Category

QVC

QVC rounds out the top 10 with $6.7M in revenue and by far the largest product range on TikTok Shop, stocking thousands of shoppable products across diverse categories.

157K items sold at a typical price of around $42. It's no surprise QVC has one of the lowest reliances on its top 3 products for revenue. Its biggest sellers right now come from footwear and toys and hobbies, but it stays well diversified across many niches, quite a feat given the size of its range. @kid.shops is QVC's top affiliate, with around $100K in revenue from videos featuring QVC over the last month. Its top product, a pair of canvas slip-ons, is actually a new release and has already brought in over $400K so far in August.

What we noticed

5 takeaways from this month's top 10 shops

1. Health & Beauty is the clear center of gravity. 4 of the top 10 shops, including 3 of the top 6, fall into this category. This just reflects product demand and the fact that health and beauty performs so well as shoppable content.
2. Two paths to the top 10: hero-product bets vs. diversified catalogs. Shark Home, Comfortr and Mellow Sleep each owe a big chunk of their revenue, and their growth, to one standout product. Crocs, QVC and Medicube instead spread revenue across dozens or thousands of SKUs, which looks more resilient if any single product cools off.
3. Affiliate economics differ shop by shop, not just by category. Medicube and Dr Melaxin are highly lucrative for outside affiliates, with top earners on $100-200K a month. Based flips that model, with the brand itself as its own top affiliate. Mellow sits in between, with one standout creator driving most of its affiliate revenue.
4. This month's growth stories are product launches and viral moments, not steady climbs. Both of the biggest month-on-month gainers, Shark Home and Comfortr, trace their growth to a single product spiking, and QVC's fastest mover is a brand-new release.
5. Price point and sales volume don't move together the way you'd expect. Medicube (638K units at around $30) and Shark Home (68.7K units at around $230) land at similar revenue through opposite volume and price mixes, a reminder that more than one business model works at the top.

Keep tabs on it

This list will look different next month

That's the nature of TikTok Shop: a single hero product can reshape a shop's ranking within weeks, and a top 10 snapshot is only useful if you can keep it current. RapidTok tracks GMV, units sold and affiliate activity for shops across TikTok Shop, so you can see shifts like these as they happen instead of finding out a month later.

If you want the bigger picture at the product level, see our roundup of the 10 best-selling products across all of TikTok Shop USA.

Try RapidTok free Read the full roundup →

FAQ

Frequently asked questions

How is the GMV figure calculated?

Rolling 30-day revenue. RapidTok tracks the vast majority (95%+ generally) of products at each store, so these figures are likely a slight underestimate of true total store revenue.

What does "typical price" mean?

The volume-weighted average sell price across all items in the store, not just the bestseller.

Why does Health & Beauty dominate this list?

4 of the top 10 (Medicube, Dr Melaxin, Tarte, Based) are Health & Beauty shops, the single most-represented category in the ranking. This just reflects product demand and the fact that health and beauty do so well as shoppable content.

What kind of revenue can affiliates hope to make?

It varies a lot by shop. A top 10 affiliate at Medicube can earn around $200K a month, and Dr Melaxin's top affiliates are earning $100K+ a month too. Other shops work differently: Based is its own biggest affiliate, bringing in $620K a month itself, more than triple its nearest outside affiliate.

Do these shops depend on one hit product or a broad catalog?

Mixed. Some are carried by a single standout product, like Shark Home's Matrix vacuum ($2.0M alone), Comfortr's $95 throw ($2.3M), and Mellow's comforter ($1.4M). Others spread revenue across a wide range, like Crocs and QVC, both of which show low reliance on their top 3 products, and Medicube, which has around 40 products individually clearing $100K a month.

Does the ranking move around a lot month to month?

Some shops swing hard. Shark Home was up 40% ($6.5M) and Comfortr up 20%, both driven by one product spiking. Others were closer to flat, like Dr Melaxin, or only marginally down, like Crocs.

Methodology

About this data

Rankings are based on rolling 30-day GMV, units sold and typical price for shops on TikTok Shop USA, tracked using RapidTok as of August 28, 2026. RapidTok tracks the vast majority (95%+ generally) of products at each store, so these figures are likely a slight underestimate of total store revenue. Figures are platform-derived estimates rather than sellers' audited financials, and can shift day to day as new sales data comes in. This is not an official TikTok ranking.

James Greg

Founder & CEO, RapidTok

James is an e-commerce enthusiast with expertise in demand forecasting. He founded RapidTok to help small sellers and affiliates find winning TikTok Shop products by validating real revenue and the distribution driving it, without the guesswork.

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