[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear | Lightweight Oil Control for Sensitive Skin

About this product

[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte

Most of its momentum came in a burst: its single best day accounted for about a quarter of its 30-day sales. On an even month, no day would take more than about 3%.

What drives a spike like this?

Spikes like this usually come from one video going viral or a big creator posting. @Karla Raquel Rodriguez-Coppola is currently its top-selling creator. Its videos earn roughly $30 for every 1,000 views.

Has demand held up since?

The last 7 days account for about a third of its 30-day sales. Sales have roughly doubled over the past week. The average selling price has risen to $64.20 this week.

Who are the top creators selling [Estée Lauder] New Double?

@Karla Raquel Rodriguez-Coppola, @hallie_grace8 and @itsleaxen lead a group of 21 creators. The top three bring in around half of sales. The typical creator promoting it has around 40K followers.

Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 25 Oct 2026.