R&W Co. Multi-Purpose Cleaner
Check product on TikTok ShopWho's driving sales
About this product
R&W Co. Multi-Purpose Cleaner
@alexhigdon_, @megganfaithhh and @kelsch88. Between them they drive over 90% of its TikTok Shop sales, out of 39 creators promoting it.
What's the risk?
With sales this concentrated, R&W Co. Multi-Purpose depends heavily on those accounts continuing to post. If they move on, sales could drop quickly. Sales have roughly doubled over the past week.
Is there room for other creators?
The other 36 creators share a small slice of revenue, so there's room for new affiliates who can make content that converts. The typical creator promoting it has around 20K followers. Its videos earn roughly $40 for every 1,000 views. The average selling price has risen to $21.37 this week.
Where does R&W Co. Multi-Purpose rank in Home Care Supplies?
It ranks #9 in Home Care Supplies and #21 in Home Supplies by 30-day revenue. By units sold it ranks even higher, at #248 overall, a sign of a lower price point.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 3 Nov 2026.
