R&W Co. Multi-Purpose Cleaner
Check product on TikTok ShopWho's driving sales
About this product
R&W Co. Multi-Purpose Cleaner
@alexhigdon_, @bri.time and @hannahfromlouisiana. Between them they drive over 80% of its TikTok Shop sales, out of 39 creators promoting it.
What's the risk?
With sales this concentrated, R&W Co. Multi-Purpose depends heavily on those accounts continuing to post. If they move on, sales could drop quickly. Sales have fallen by about a third over the past week.
Is there room for other creators?
The other 36 creators share around a tenth of revenue, so there's room for new affiliates who can make content that converts. The typical creator promoting it has around 20K followers. Its videos earn roughly $50 for every 1,000 views. Sales move around from day to day, and its busiest day took about 12% of the month's sales. The average selling price has risen to $21.16 this week.
Where does R&W Co. Multi-Purpose rank in Home Care Supplies?
It ranks #9 in Home Care Supplies and #20 in Home Supplies by 30-day revenue. This week it has slipped to #17. By units sold it ranks even higher, at #226 overall, a sign of a lower price point.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 28 Oct 2026.
