SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup
Check product on TikTok ShopSmooche
All figures on the right reflect the rolling 30-day period.
Revenue
$54.3K
$1.8K / day
Item Sold
1.1K
38 / day
Avg Price
$47.63
Creators
27
Videos
79
Who's driving sales
Creator
Revenue
Item Sold
Videos
1
@7472626276387783723
$460
12
5
2
@6657288920604491782
$96
2
1
3
@marladaye
marladaye · 70.4K followers
$18
0
1
4
@itz__issaaa
ℑ𝔰𝔞 · 84.1K followers
$2
0
1
5
@Maigan
Maigan · 73.2K followers
$1
0
1
6
@Ali & Lexi
Ali & Lexi · 12.7K followers
$0
0
1
7
@7348185744664495146
$0
0
1
8
@berlinreviews1
👆 · 26.2K followers
$0
0
1
Video
Revenue
Sold
Views
1
2m5s
After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches.
14 May 2026
$303
0
2.7K
2
1m14s
Booooo… this foundation blended into my skin SO good 😮💨🔥 Mature skin friendly and lightweight too! #Smooche #FoundationReview #MatureSkinMakeup #BeautyFinds #TikTokShopFinds
15 May 2026
$96
0
993
3
2m9s
After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches.
14 May 2026
$88
0
924
4
1m44s
After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches.
14 May 2026
$48
0
444
5
48s
Color changing foundation that matches your skin tone perfectly. Moisturizing and has spf in it too! @Smooche #smooche #colorchangingfoundation #colorchanging #foundation #makeuphacks
26 Apr 2026
$18
0
187
6
3m22s
After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches.
14 May 2026
$17
0
157
7
1m17s
After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches.
14 May 2026
$4
0
44
8
20s
Open makeup products with me #fyp #viral #fypシ #foryoupage #fypシ゚viral
11 Jul 2026
$2
0
19
About this product
SMOOCHE Color Changing Liquid Foundation for Fair to Light
Sales have roughly doubled in the past week. The last 7 days account for around half of its 30-day sales, so this week alone outsold the rest of the month combined.
What changed this week?
Sales are volatile, with big swings from one day to the next, and its busiest day alone took about 14% of the month's sales. It is Smooche's hero product, bringing in over 80% of the shop's TikTok Shop revenue. The average selling price has risen to $50.70 this week.
Which creators promote SMOOCHE Color Changing?
@7472626276387783723, @6657288920604491782 and @marladaye lead a group of 9 creators.
Can the surge last?
Over the full month sales have still roughly halved, so this could be a short-lived spike. Watch the next week closely.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 26 Oct 2026.
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