SMOOCHE Color Changing Liquid Foundation for Fair to Light Skin Tones, SPF 15 | Lightweight Hydrating Face Makeup
Check product on TikTok ShopWho's driving sales
About this product
SMOOCHE Color Changing Liquid Foundation for Fair to Light
Most of its momentum came in a burst: its single best day accounted for around a tenth of its 30-day sales. On an even month, no day would take more than about 3%.
What drives a spike like this?
Spikes like this usually come from one video going viral or a big creator posting. @Ali & Lexi is currently its top-selling creator. Its videos earn roughly $30 for every 1,000 views.
Has demand held up since?
The last 7 days account for around half of its 30-day sales. Sales have grown more than fourfold over the past week. It is Smooche's hero product, bringing in over 90% of the shop's TikTok Shop revenue. The average selling price has risen to $50.70 this week.
Which creators promote SMOOCHE Color Changing?
@Ali & Lexi, @7472626276387783723 and @6657288920604491782 lead a group of 10 creators. The top three bring in over 90% of sales, so it leans heavily on a few accounts. The typical creator promoting it has around 70K followers.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 24 Oct 2026.
