e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL
Check product on TikTok ShopWho's driving sales
About this product
e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick
@morganliving, @miiufinds and @florafoundit. Between them they drive about three-quarters of its TikTok Shop sales, out of 40 creators promoting it.
What's the risk?
With sales this concentrated, e.l.f. Glow Reviver Lip depends heavily on those accounts continuing to post. If they move on, sales could drop quickly. Sales have roughly halved over the past week.
Is there room for other creators?
The other 37 creators share about a quarter of revenue, so there's room for new affiliates who can make content that converts. The typical creator promoting it has around 30K followers. Its videos earn roughly $20 for every 1,000 views. Sales are volatile, with big swings from one day to the next. The average selling price has risen to $14.00 this week.
Where does e.l.f. Glow Reviver Lip rank in Makeup?
It ranks #43 in Makeup and #253 in Beauty & Personal Care by 30-day revenue. This week it has slipped to #74. That's up from #71 over the last 90 days. By units sold it ranks even higher, at #189 overall, a sign of a lower price point.
Estimates from RapidTok's tracked TikTok Shop data, updated daily. Last updated 28 Oct 2026.
