e.l.f. Cosmetics
All figures on the right reflect the rolling 30-day period.
Revenue
$1.2M
Revenue growth
-24.5%
Item sold
135.8K
Top 3 products
30%of revenue
Top 3 affiliates
23%of revenue
Avg price
$9.13
Sold by this shop
Product
Revenue
Revenue Growth
Sold
Avg Price
1
e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL
Beauty & Personal Care · ★ 4.8 (21,988)
$156.2K
-$11.6K
18.2K
$9.00
2
e.l.f. Sheer For It Cosmetic Blush Tint and Lip Stain
Beauty & Personal Care · ★ 4.3 (24,649)
$123.7K
-$70.6K
21.3K
$6.00
3
e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL
Beauty & Personal Care · ★ 4.6 (17,686)
$88.8K
$55.1K
8.9K
$10.00
4
e.l.f. Power Grip Primer, Gel-Based Long-Lasting Makeup Primer, Hydrating Dewy Finish, Non-Comedogenic, Vegan & Cruelty Free, 3 Sizes
Beauty & Personal Care · ★ 4.7 (1,170)
$83.5K
$67.1K
11.9K
$7.00
5
Never Thirsty Shampoo & Conditioner: Moisturize + Strengthen in One Set
Beauty & Personal Care · ★ 4.6 (1,348)
$67.5K
$12.1K
3.8K
$18.00
6
e.l.f. Build Your Glow Up Lip Trio - 3-Piece Set for Day to Night Look - Lip Liner, Lipstick, Lipgloss
Beauty & Personal Care · ★ 4.6 (663)
$58.6K
$24.8K
3.9K
$15.00
7
e.l.f. Soft Glam Cream Blush, Makeup Cosmetic for Natural Flush Finish
Beauty & Personal Care · ★ 4.7 (3,374)
$51.0K
-$21.4K
7.3K
$7.00
8
e.l.f. Prep, Set, Glow Trio - Grip Primer + Rosé Setting Spray + Brightening Powder Quad for Long-Lasting Radiance
Beauty & Personal Care · ★ 4.7 (623)
$47.2K
-$32.9K
2.0K
$24.00
Creator
Revenue
Item Sold
Videos
1
@swishybeauty
swishybeauty · 14.5K followers
$31.7K
6.2K
17
2
@miiufinds
Miu 🎱 · 8.5K followers
$31.0K
3.1K
8
3
@_karina.michelle
Karina Michelle ✨ · 44.2K followers
$30.5K
2.6K
17
4
@brooklynreviewsxoxo
brooklyn · 79.2K followers
$25.7K
3.1K
4
5
@heyitsme.lc
LC ☀︎ · 55.8K followers
$15.1K
2.2K
11
6
@vennessia.estrada
VENNESSIA ESTRADA🪼 · 36.0K followers
$14.4K
2.7K
15
7
@elfhaircare
elfhaircare · 490.9K followers
$12.3K
668
4
8
@shilohstemple
Shilohs Temple · 101.7K followers
$11.4K
1.4K
5
Video
Revenue
Views
Factor
1
50s
never would’ve thought a blue razz slushy lip balm would be all the rage but it is and i’m here for it 💙 @e.l.f. Cosmetics #elfcosmetics #eyeslipsface #glowrevivermeltinglipbalm #bluerazzslushielipbalm #lipbalm
9 Jun 2026
$27.0K
831.2K
243x
2
14s
#elf #elflipstick #blackcherry #forthegirlies #cherrylips
23 Dec 2025
$23.9K
1.6M
>500x
3
34s
Three new melting lip balms!! Pickle flavor @e.l.f. Cosmetics #elfcosmetics #elflipbalm #elfglowreviverlipbalm #elfpicklelipbalm #picklelover
20 Aug 2026
$13.7K
695.4K
343x
4
1m9s
the e.l.f. soft glam cream blush in plum is officially my favorite way to make green/hazel eyes pop!! creamy, blendable, and gives the prettiest flushed finish. 💜 who knew plum blush could also make your complexion look richer?! #elfcosmetics #creamblush #blush #plumblush #greeneyes
6 Jul 2026
$13.6K
892.4K
>500x
5
14s
you'll never thirst again with this duo 😉 with hair so moisturized, shiny, and soft you can do it all ✨ today ✨ right now ✨ available in the TikTok Shop #elfhair
20 Jun 2026
$12.3K
387.5K
18x
6
38s
Replying to @Roslyn Beale vanilla toffee ✨ @e.l.f. Cosmetics #elf #elfcosmetics #glowreviverlipbalm #lipbalm #tintedlipbalm
17 Mar 2026
$11.8K
357.1K
145x
7
25s
Obsessed with these liners #elfcosmetics #lipcombos #liplinerhack
30 Jun 2026
$10.7K
1.9M
>500x
8
27s
New @e.l.f. Cosmetics @elfhaircare hair products! #elfcosmetics #eveslipsfacehair #haircareproducts #shampooandconditioner #elfhaircare
21 Jun 2026
$10.5K
326.8K
161x
